With an ambitious launch schedule and complex brand/advertising regulations, NewLeaf engaged Path&Field to bring a neighborhood-friendly retail brand to life.
We built conscientious, approachable brand focused on reshaping the cannabis narrative. Our work helped NewLeaf educate and empower the communities they serve.
The NewLeaf Cannabis website promoted community engagement, offered educational resources for all interest levels and featured a digital menu board with product information and available inventory.
Nine months into operations, National Access Cannabis acquired the company for 38 million dollars.
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Social Media
Project DescriptionThe Ask
With an approachable brand in place, we aligned the NewLeaf Cannabis brand with a thoughtful social media voice that focused on education, community and product awareness with content that media outlets could leverage.